Zeli Privacy Policy

1. Information Collection Types

Zeli ("we", "us", "our") collects the following categories of information to provide and enhance our fashion styling services:

Account Information: Email address, username, password (encrypted), and profile details you provide during registration.
User-Generated Content: Daily outfit photos, images, and text content uploaded to create your styling album or style cards.
Usage Data: App interaction data (e.g., feature usage, browsing history of style cards, session duration) and device information (e.g., device model, OS version, IP address).
Optional Data: Location data (if enabled) to offer region-specific styling recommendations, and payment information (if using premium features).

2. Purpose of Information Use

We use collected information solely for the following legitimate purposes:

To provide core App functionality (e.g., generating styling albums, displaying brand-labeled style cards).
To personalize your experience (e.g., tailoring styling recommendations to your preferences).
To maintain App security, troubleshoot technical issues, and optimize performance.
To communicate with you (e.g., respond to inquiries, send service updates, or notify you of policy changes).
To comply with legal obligations and protect our rights and the safety of our users.

3. Third-Party Service Data Processing

We may engage trusted third-party service providers to assist in operating Zeli (e.g., cloud storage for photos, analytics tools, payment processors). These third parties:

Only access your data to perform specific tasks on our behalf (e.g., storing uploaded images).
Are contractually bound to protect your data and prohibited from using it for any unauthorized purpose.
Comply with applicable data protection laws (e.g., GDPR, CCPA) and our strict privacy standards.

We do not share your personal data with third parties for their own marketing or commercial use.

4. Information Sharing Scenarios

We will not sell, rent, or disclose your personal information except in the following limited cases:

With your explicit consent (e.g., sharing your styling album with third-party platforms at your request).
To comply with legal requirements (e.g., responding to court orders, subpoenas, or regulatory requests).
To protect the rights, property, or safety of Zeli, our users, or the public (e.g., addressing fraud or harmful content).
In connection with a business transaction (e.g., merger, acquisition) where your data is transferred as part of the assets (with prior notice).

5. Security Measures

We implement industry-standard security measures to safeguard your data against unauthorized access, loss, or misuse:

Encryption of sensitive data (e.g., passwords, payment info) in transit and at rest.
Access controls to limit employee access to personal data (only for job-related purposes).
Regular security audits and updates to protect against emerging threats.
Secure storage of user-generated content (e.g., photos) with restricted access.

While we strive for maximum security, no electronic storage or transmission is 100% secure. We will notify you of any data breach requiring disclosure under applicable law.

6. User Data Rights

You have the following rights regarding your personal data (subject to local data protection laws):

Right to access: Request a copy of all data we hold about you.
Right to correct: Update inaccurate or incomplete personal information.
Right to delete: Request removal of your account and associated data (except as required by law).
Right to restrict processing: Temporarily pause data use in specific circumstances.
Right to data portability: Request a copy of your data in a machine-readable format.

To exercise these rights, contact us at the email provided below. We will respond to valid requests within 30 days.

7. Children's Privacy Protection

Zeli is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will immediately delete the data and terminate the account. Parents/guardians may contact us to report unauthorized collection of a child’s data.

8. Policy Update Mechanism

We may update this Privacy Policy to reflect changes in laws, App features, or our practices. When material changes are made:

We will post the revised policy on the App and update the "Effective Date" at the top of this document.
We will notify you via in-App message or email (where required by law).

Your continued use of Zeli after the effective date of changes constitutes acceptance of the revised policy. We encourage you to review this policy periodically.